Flanigan's Eco-Logic

In this Convo of Flanigan’s Eco-Logic, Ted speaks with Josh Dorfman, CEO at Supercool, a media company covering climate solutions that raise profits and quality of life. Josh is also the host of the Supercool Podcast, and co-founder of Plantd, a company that  manufactures carbon-negative building materials. He is best known as creator and host of The Lazy Environmentalist, an award-winning reality TV show on Sundance Channel, radio show on Sirius Satellite Radio, book series, and e-commerce business.

He and Ted briefly discuss his background, born and raised in Armonk, in Westchester County, New York. He studied International Relations at the University of Pennsylvania, and holds an MBA from Thunderbird, The School of Global Management at Arizona State University. He shares that he had his environmental epiphany while working as a quality-control in China. Knowing that bikes would eventually be replaced by cars - and that there were going to be billions of them.

Since then, his career has been focused around building companies that solve climate change by cutting carbon, boosting the bottom line, and improving modern life. Josh has launched and led multiple sustainable businesses, including Vivavi, a pioneering retail venture specializing in modern design, sustainable furniture, named to Inc. Magazine’s “Green 50” as an innovator accelerating the green economy. He also highlights his role at Plantd, a manufacturer of carbon-negative building materials, where he raised the company’s seed and Series A rounds, generated millions in early-stage revenue, and grew brand awareness through accolades, including Fast Company’s 2024 list of the World’s Most Innovative Companies and the Innovation by Design Awards.

Josh shares that he enjoys speaking about innovative climate solutions and communications strategies that sway skeptics to become supporters. He concludes by sharing an optimistic view on the climate crisis, pointing out energy efficiency gains in recent years, as well as the opportunities for entrepreneurial growth to affect change and create stronger and more vibrant communities.